888Africa is broadening its reach within Africa through the purchase of BetLion, a well-known sports wagering platform.
BetLion boasts more than 3 million enrolled users and functions mainly in Kenya and Zambia, holding supplementary permits in the Democratic Republic of Congo. This procurement will grant 888Africa entry into these territories, encompassing a prized DRC authorization.
BetLion is recognized for its mobile-centric strategy, delivering a premium, low-data gaming encounter customized for the African market. This dovetails seamlessly with 888Africa’s objective to introduce the 888bet brand across the continent.
The acquisition also brings skilled local personnel to 888Africa, including BetLion’s group in Nairobi, Kenya, which will transform into 888Africa’s secondary central office alongside their current hub in Dar es Salaam, Tanzania.
Robert Chirchir, Head of BetLion, conveyed his enthusiasm about merging with 888Africa, acknowledging their mutual aspiration for expansion within the African market.
Were delighted to join BetLion on their dynamic path and aid their growth with our state-of-the-art software, framework, and existing regional licensing.
888Africa’s objective is to provide a genuinely distinctive gaming and wagering encounter for African players, and this purchase is a substantial move toward that aspiration. The skilled group and sophisticated technology at BetLion align perfectly with 888’s expansion strategy and aspirations, bolstering our portfolio as we solidify our standing as a market frontrunner throughout Africa.
We anticipate collaborating closely with the BetLion team and continuing to please customers with our unified offerings.
This action follows 888’s appointment of Per Widerström as their incoming Chief Executive Officer.