Azerion and MediaMath are teaming up to revolutionize in-game advertising, drawing inspiration from retail media titans like Walmart and Amazon.
This collaboration will provide brands and agencies access to Azerion’s vast gaming community, extending beyond Azerion’s own network to encompass the entire supply chain of MediaMath’s independent platform.
The significance? Gaming consumes a substantial portion of our mobile screen time, averaging 4.2 hours daily! It’s an environment where users are actively engaged and receptive to advertising, resulting in enhanced outcomes for brands.
Through this partnership, MediaMath’s clientele can leverage the potential of Azerion’s gaming inventory.
“Gaming is ingrained in our essence,” remarks Sebastiaan Moesman, Chief Revenue Officer at Azerion. “Forging connections between brands and consumers during moments of enjoyment not only elevates the gaming experience but also enables brands to engage with a highly captivated audience.”
From rewarding players for ad viewership to seamlessly weaving brands into the gameplay, there exists a significant opportunity for brands to connect with their target demographic in a more impactful manner.
This collaboration is revolutionary! Through Azerion, MediaMath customers are entering the expanding field of in-game marketing. Picture companies displaying their brands on virtual billboards in racing simulations, urban environments, or even surrounding sports arenas – that’s the concept.
Laurent Cordier, a high-ranking executive at MediaMath, is enthusiastic about this development. He perceives it as evidence that MediaMath is dedicated to innovation and providing its clients with state-of-the-art tools.
This foray into gaming represents a significant victory for MediaMath’s clientele. They will have an unprecedented ability to engage their desired demographic. The fusion of Azerion’s gaming inventory and MediaMath’s dedication to openness forms a potent formula for achievement across both established and emerging platforms.
This presents a prime chance for companies, particularly those in the gaming, wagering, and entertainment sectors. This alliance provides a distinctive, focused strategy for programmatic advertising that can assist them in attaining those critical marketing objectives.