Ballys has partnered with the celebrated New York Yankees in a significant marketing agreement. This designates Bally’s as the exclusive sports wagering associate of the renowned baseball franchise.
This is a momentous occasion for Bally’s, signifying their inaugural sports team collaboration in New York. Having launched as the ninth online sports betting platform in the state back in July 2022, this represents a considerable stride for the company.
The agreement grants Bally’s the right to utilize the official Yankees insignia and branding in their marketing endeavors. Envision encountering the familiar Yankees emblem alongside Bally’s in advertisements and promotional materials.
However, the scope extends beyond sports betting. Bally’s possesses a portfolio of diverse gaming brands, all of which stand to benefit:
* **Monkey Knife Fight:** Assumes the role of the official daily fantasy sports provider for the Yankees.
* **Bally Casino:** Becomes the designated online casino associate.
* **Bally’s Games:** Secures the position of the official complimentary gaming partner.
* **Bally’s Atlantic City:** Will also be collaborating with the Yankees on promotional initiatives.
Michael J. Tusiani, a senior vice president with the Yankees, expressed enthusiasm about the partnership. He believes that Bally’s presence at Yankee Stadium, encompassing advertisements and fan engagement, will be a resounding success for Bally’s betting operations in New York.
Speaking of Yankee Stadium, prepare to witness Bally’s ubiquitous presence! Anticipate LED advertisements throughout the venue: the outfield walls, the field-facing walls, the terrace level ribbon boards, and even within the Great Hall. Furthermore, they will be prominently featured during the game on the colossal video boards in center field.
Ballys Interactive North America’s Chief Operating Officer, Adi Dhandhania, stressed the groundbreaking significance of this collaboration, emphasizing its capacity to substantially elevate Bally Bet’s visibility within the New York market, alongside other entities under the Ballys Interactive portfolio. He pointed to the storied legacy and worldwide influence of the New York Yankees, underscoring the merit of the alliance.
Upon the conclusion of the adjusted “Dutch auction” tender offer on July 22nd, Bally’s Corporation disclosed the ultimate results.