The Betsson Group, a prominent entity in the digital gaming sphere, is making significant strides within Latin America. They recently debuted their internet-based casino and wagering platform in Buenos Aires, Argentina, collaborating with Casino de Victoria, a local heavyweight under the ownership of Grupo Mautone. This strategic partnership merges Betsson’s advanced technological capabilities with Casino de Victoria’s extensive knowledge of the regional market.
This introduction marks a crucial move for Betsson, reinforcing their dominant presence in the rapidly expanding Latin American market. Being an area with a fervent sports enthusiasm, the potential for expansion in online gaming, especially sports wagering, is substantial.
Pontus Lindwall, Chief Executive Officer of Betsson, conveyed his enthusiasm regarding the company’s growth in Argentina, emphasizing it as a pivotal achievement in their Latin American expedition. He underscored their robust performance within the region and their positive projections for the future in Argentina.
The platforms, customized for both the urban center and province of Buenos Aires, provide a wide array of wagering choices, encompassing pre-game and in-play sports betting alongside a diverse selection of online slot machines, table games, and even equestrian wagering. All these offerings are accessible to users presently.
The renowned gaming company is heavily targeting the South American market. They have secured agreements to support prominent competitions such as the Copa Libertadores and Brazil’s Campeonato Pernambucano. Additionally, they’ve landed a significant sponsorship deal with Colo-Colo, the leading football organization in Chile. Their growth strategy now focuses on Argentina as the next step in their expansion.