Betway has teamed up with Gaming Innovation Group (GiG) to introduce its internet sports wagering platform in Portugal. This signifies GiG’s second business-to-business alliance in the nation, further strengthening its foothold in this controlled market.

Portugal’s digital gaming sector is flourishing, having exceeded €6.5 billion in earnings in 2022. GiG acknowledges this opportunity and is eager to back Betway’s expansion in the area.

Andrew Cochrane, GiG’s Head of Business Development, conveyed his excitement about the collaboration, underscoring Betway’s standing as a premier provider. He views this joint effort as evidence of GiG’s status as a frontrunner in the business-to-business domain.

Anthony Werkman, Chief Executive Officer of Betway, stressed that this partnership with GiG is vital to their growth strategies in Portugal. He contends that GiG’s platform will improve the wagering encounter for current patrons while enticing new ones.

This alliance is a major win! This collaboration will significantly enhance the group’s capacity for teamwork and propel them toward exceeding the organization’s objectives within the nation.

This development follows closely on the heels of several other significant pronouncements from GiG, including the recruitment of Cochrane as Chief Commercial Officer and the appointment of Matthew Saxon to head the technological division. It’s evident that they are preparing for a major undertaking!

Author of this blog

By Grace "Gypsy" Campbell

This versatile author holds a Master's degree in Applied Mathematics and a Bachelor's in Environmental Science. They have a strong foundation in mathematical modeling, sustainability analysis, and environmental impact assessment, which they apply to the study of the environmental footprint of casino operations and the strategies used to promote sustainable gambling practices. Their articles and reviews provide readers with a unique perspective on the role of casinos in promoting environmental sustainability and the strategies used to reduce waste, conserve resources, and mitigate climate impact.

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