The renowned news agency, The Associated Press (AP), has entered into a new collaboration for its sports wagering data: BetMGM. This gaming enterprise will be taking the place of FanDuel, the former supplier. Consequently, if you come across sports betting probabilities in an AP piece or on their digital platform, the source will be BetMGM.
This alliance holds significant weight for both entities. For BetMGM, it presents an opportunity to showcase their brand to a vast multitude of sports enthusiasts. The AP stands as one of the most esteemed news providers globally, boasting a massive readership for its articles. This joint effort will grant BetMGM substantial visibility and has the potential to attract a considerable number of fresh patrons.
From the AP’s perspective, this accord serves as a means to maintain the pertinence and captivation of their content. Sports wagering is experiencing a surge in popularity across the United States, prompting readers to seek out related information. By joining forces with BetMGM, the AP can furnish its audience with the most up-to-date odds and expert evaluations.
This is not the first instance of the AP collaborating with a sports betting firm. In 2021, they established a comparable agreement with FanDuel. However, that particular partnership has now reached its conclusion.
Barry Bedlan, who leads global text and business products at AP, stressed the importance of dependable sports wagering data. He noted that the alliance with BetMGM will deliver reliable information to clients and subscribers.
This development follows BetMGM’s recent joint effort with game creator PlayAGS to introduce new slot machines in Michigan, underscoring the company’s proactive growth within the gambling sector.