The Rhode Island-based Bally’s has inked a comprehensive agreement with Major League Baseball’s New York Yankees, becoming the celebrated team’s official sports wagering provider. This significant collaboration represents Bally’s inaugural alliance with a New York sports franchise since its debut as the state’s ninth digital sportsbook platform in July 2022.
This pact grants Bally’s broad branding privileges, enabling them to leverage the Yankees’ renowned insignia and promotional assets. However, the partnership extends beyond sports betting: Bally’s will be incorporated across numerous platforms. Their fantasy sports product, Monkey Knife Fight, will become the official daily fantasy sports provider, while Bally Casino and Bally Play assume the roles of official iGaming and complimentary gaming collaborators, respectively. Furthermore, Bally’s Atlantic City casino will participate through joint promotions with the Yankees.
“This partnership with Bally’s fills us with enthusiasm,” remarked Michael J. Tusiani, the Yankees Senior Vice President of Partnerships. “Their brand visibility within Yankee Stadium, combined with their engagement initiatives directed at our fanbase, will significantly bolster Bally’s overall gaming presence within New York.”
Spectators at Yankee Stadium can anticipate prominent displays of Bally’s branding throughout the venue. Their logo will be showcased on LED advertising boards, including prime positions on the outfield wall, field-facing walls, the terrace level ribbon board, and throughout the Great Hall. Bally’s will also maintain a presence on the stadium’s high-definition centerfield video board during games.
Ballys Interactive North America’s Chief Operating Officer, Adi Dhandhania, stressed the weight of their recent alliance, underscoring the vast visibility it will provide to Bally Bet and their other New York-based brands. He particularly noted the iconic legacy and worldwide renown of the New York Yankees as key drivers. This news follows closely after Bally’s disclosed the conclusive outcomes of their adjusted “Dutch auction” tender offer, which reached its deadline on July 22nd.