BetMGM has partnered with hockey icons Wayne Gretzky and Connor McDavid for a humorous new advertising effort. The spot, broadcasting during the NHL season, features Gretzky lightheartedly diverting McDavid while he’s working out by displaying the BetMGM application.
“Capturing the rapport between two of hockey’s all-time greats was amazing,” stated BetMGM’s Raymond Doyle. “This initiative aims to bring the thrill of BetMGM to the forefront in an enjoyable and captivating manner, and Gretzky and McDavid are the ideal pair to achieve that.”
This isn’t the first instance of BetMGM going all out with imaginative marketing. This latest advertisement is a component of their continuing “It’s On” campaign, which commenced in September with a prominent lineup featuring Jamie Foxx, Vanessa Hudgens, and Kevin Garnett.
Recall that memorable commercial where Jamie Foxx is spending time with everyone at the Bellagio? That’s merely the start! BetMGM is unveiling additional installments of this campaign all year long.
Opting for Gretzky and McDavid for this campaign is no shocker. Gretzky became a brand representative in 2021, and McDavid joined the group earlier this year. With these two forces on their side, it’s evident that BetMGM is determined to lead the sports wagering industry.
A new marketing push is launching across various media, employing a diverse strategy that encompasses radio broadcasts, roadside displays, online promotions, and social platforms. The innovative team at 72andSunny’s New York branch conceived the campaign, while the most recent commercial showcases the directing skills of Peter Berg, recognized for his contributions to popular HBO series such as “Entourage” and “Ballers.”
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