Danish gaming companies have formed a new dedicated panel to handle grievances related to advertising in the nation’s gambling sector.
The panel, initially declared last summer, the new Gambling Advertising Panel (Spilreklamenævnet) will enable consumers and groups to submit complaints about gambling marketing campaigns.
Elite Gaming, the Danish Automatic Machine Industry Association, the Danish Casino Association, Danish Lottery Games, Danish Games, Danish Class Lottery, Agricultural Lottery, Royal Casino, Commodity Lottery, and the Danish Online Gambling Association have all signed agreements to back the initiative.
Jacob Scherfig, a judge at the Copenhagen City Court, will act as the organization’s first president.
Thomas Marcussen, clinic manager at the Gambling Addiction Research Clinic at Aarhus University, and Lars Pint Andersen, associate professor at Aalborg University, will both join the panel.
Additional panel members include Kate Jakro, legal director of Danish Games, Morten Lund, head of the Danish responsible gambling organization Spillebranchen, Erik Jensen of Copenhagen Casino, and Gunnar Sørensen, chairman of the Danish Automatic Machine Industry Association.
Jensen and Sorensen will be solely responsible for addressing grievances related to land-based slot machines or gambling establishments.
Lund stated: “Within the gaming sector, we are acutely aware of our obligation to gaming patrons.” “With the Gaming Advertising Board, we now have a powerful regulatory body that must assist in guaranteeing and upholding responsible and ethical marketing of gaming.”
The board has received a single complaint and has opted to manage another case independently.
Last July, Denmark implemented new rules that forbid the exhibition of gambling brands alongside bank logos and prevent the promotion of products like loans and credit cards in conjunction with gambling products.
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