{"id":281,"date":"2024-06-28T20:48:13","date_gmt":"2024-06-28T17:48:13","guid":{"rendered":"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/"},"modified":"2024-06-28T20:48:13","modified_gmt":"2024-06-28T17:48:13","slug":"super-group-appoints-former-kindred-cmo-as-chief-marketing-leader","status":"publish","type":"post","link":"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/","title":{"rendered":"Super Group Appoints Former Kindred CMO as Chief Marketing Leader"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/cF9IOqoMAI4\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>Elen Barber, a past Kindred Group leader, has been chosen as the new chief marketing leader of Super Group, the organization behind Betway. <\/p>\n<p>Barber, who will be stationed in London, begins her new position right away. She brings more than 13 years of experience from Kindred, where she held various top marketing roles, including director of brand marketing and head of partners. She most recently served as Kindred&#8217;s CMO, departing the company in September 2023 after stepping down. Barber&#8217;s exit followed the departures of Kindred&#8217;s CEO Henrik Tj\u00e4rnstr\u00f6m and CFO Johan Wilsby.<\/p>\n<p>Barber announced her new position on LinkedIn, expressing enthusiasm about joining the creative team at Super Group and taking on the challenges ahead.<\/p>\n<p>Super Group is experiencing a period of expansion, having reached record highs in 2023. The company generated \u20ac1.4 billion (\u00a31.2 billion\/$1.52 billion) in income last year, setting a new yearly record. Barber&#8217;s appointment comes at a time when Super Group is looking to build on its recent achievements. <\/p>\n<p>This also exceeded the \u20ac1.35 billion forecast, rising 11% annually from \u20ac1.3 billion in 2022.<\/p>\n<p>However, Super Group also pointed out a substantial decrease in pre-tax earnings, down 92.2% to \u20ac16.8 million. The operator attributed this drop to \u20ac64.6 million in non-cash expenditures.<\/p>\n<p>Of this, \u20ac28.6 million originated from the acquisition of online sports betting and iGaming business Digital Gaming Corporation in January 2023. On the other hand, this enabled Super Group to enter the US market at the start of the year.<\/p>\n<p>Operating EBITDA decreased from \u20ac208.5 million to \u20ac197.3 million in 2023. Meanwhile, unrestricted cash flow declined by \u20ac12.9 million to \u20ac241.9 million, which Super Group stated was again due to the DGC acquisition.<\/p>\n<p>Super Group Disposes of DGC B2B Unit<br \/>\nPrior to the results announcement, Super Group also declared another significant development\u2014the sale of DGC&#8217;s B2B assets to Games Global.<\/p>\n<p>The transaction concluded in February, just a year after the agreement was reached. Neither party revealed the financial specifics of the deal.<\/p>\n<p>DGC B2B operates in numerous US states including Pennsylvania, Iowa, New Jersey, Arizona, Colorado, Indiana, Virginia, Ohio, and Louisiana.<\/p>\n<p>Super Group CEO Neal Menashe stated the sale permits the operator to concentrate on its global B2C expansion.<\/p>\n<p>Sign up for the iGaming Newsletter<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elen Barber, a past Kindred Group leader, has been chosen as the new chief marketing leader of Super Group, the organization behind Betway. Barber, who will be stationed in London, begins her new position right away. She brings more than 13 years of experience from Kindred, where she held various top marketing roles, including director [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Betway Appoints Former Kindred CMO as New Marketing Leader<\/title>\n<meta name=\"description\" content=\"Elen Barber, a seasoned marketing veteran, joins Super Group, the parent company of Betway, as their new Chief Marketing Officer.\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Super Group Appoints Former Kindred CMO as Chief Marketing Leader\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Elen Barber, a seasoned marketing veteran, joins Super Group, the parent company of Betway, as their new Chief Marketing Officer.\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Join the Ultimate Online Casino Adventure | Licensed &amp; Secure\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T17:48:13+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/\",\"url\":\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/\",\"name\":\"Betway Appoints Former Kindred CMO as New Marketing Leader\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoleobonuscode.icu\/#website\"},\"datePublished\":\"2024-06-28T17:48:13+00:00\",\"dateModified\":\"2024-06-28T17:48:13+00:00\",\"author\":{\"@id\":\"https:\/\/cryptoleobonuscode.icu\/#\/schema\/person\/7fe3f8540cfe191b1464d5c1c2f0a7f0\"},\"description\":\"Elen Barber, a seasoned marketing veteran, joins Super Group, the parent company of Betway, as their new Chief Marketing Officer.\",\"breadcrumb\":{\"@id\":\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/28\/super-group-appoints-former-kindred-cmo-as-chief-marketing-leader\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/cryptoleobonuscode.icu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Group Appoints Former Kindred CMO as Chief Marketing Leader\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cryptoleobonuscode.icu\/#website\",\"url\":\"https:\/\/cryptoleobonuscode.icu\/\",\"name\":\"Join the Ultimate Online Casino Adventure | Licensed &amp; Secure\",\"description\":\"Discover the latest trends and opportunities in online gambling with our fresh casino news, in-depth game reviews, and informative insights. 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