{"id":38,"date":"2024-06-11T17:42:36","date_gmt":"2024-06-11T14:42:36","guid":{"rendered":"https:\/\/cryptoleobonuscode.icu\/2024\/06\/11\/azerion-and-mediamath-team-up-to-revolutionize-in-game-advertising\/"},"modified":"2024-06-17T13:05:47","modified_gmt":"2024-06-17T10:05:47","slug":"azerion-and-mediamath-team-up-to-revolutionize-in-game-advertising","status":"publish","type":"post","link":"https:\/\/cryptoleobonuscode.icu\/2024\/06\/11\/azerion-and-mediamath-team-up-to-revolutionize-in-game-advertising\/","title":{"rendered":"Azerion and MediaMath Team Up to Revolutionize In-Game Advertising"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/0SZ7ZVNKdsI\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>Azerion and MediaMath are teaming up to revolutionize in-game advertising, drawing inspiration from retail media titans like Walmart and Amazon.<\/p>\n<p>This collaboration will provide brands and agencies access to Azerion&#8217;s vast gaming community, extending beyond Azerion&#8217;s own network to encompass the entire supply chain of MediaMath&#8217;s independent platform.<\/p>\n<p>The significance? Gaming consumes a substantial portion of our mobile screen time, averaging 4.2 hours daily! It&#8217;s an environment where users are actively engaged and receptive to advertising, resulting in enhanced outcomes for brands.<\/p>\n<p>Through this partnership, MediaMath&#8217;s clientele can leverage the potential of Azerion&#8217;s gaming inventory.<\/p>\n<p>&#8220;Gaming is ingrained in our essence,&#8221; remarks Sebastiaan Moesman, Chief Revenue Officer at Azerion. &#8220;Forging connections between brands and consumers during moments of enjoyment not only elevates the gaming experience but also enables brands to engage with a highly captivated audience.&#8221;<\/p>\n<p>From rewarding players for ad viewership to seamlessly weaving brands into the gameplay, there exists a significant opportunity for brands to connect with their target demographic in a more impactful manner. <\/p>\n<p>This collaboration is revolutionary! Through Azerion, MediaMath customers are entering the expanding field of in-game marketing. Picture companies displaying their brands on virtual billboards in racing simulations, urban environments, or even surrounding sports arenas &#8211; that&#8217;s the concept. <\/p>\n<p>Laurent Cordier, a high-ranking executive at MediaMath, is enthusiastic about this development. He perceives it as evidence that MediaMath is dedicated to innovation and providing its clients with state-of-the-art tools.<\/p>\n<p>This foray into gaming represents a significant victory for MediaMath&#8217;s clientele. They will have an unprecedented ability to engage their desired demographic. The fusion of Azerion&#8217;s gaming inventory and MediaMath&#8217;s dedication to openness forms a potent formula for achievement across both established and emerging platforms. <\/p>\n<p>This presents a prime chance for companies, particularly those in the gaming, wagering, and entertainment sectors. This alliance provides a distinctive, focused strategy for programmatic advertising that can assist them in attaining those critical marketing objectives. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azerion and MediaMath are teaming up to revolutionize in-game advertising, drawing inspiration from retail media titans like Walmart and Amazon. This collaboration will provide brands and agencies access to Azerion&#8217;s vast gaming community, extending beyond Azerion&#8217;s own network to encompass the entire supply chain of MediaMath&#8217;s independent platform. The significance? Gaming consumes a substantial portion [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level Up Your Ads: Azerion &amp; MediaMath Revolutionize In-Game Advertising<\/title>\n<meta name=\"description\" content=\"Move over, Walmart and Amazon! Azerion and MediaMath are joining forces to transform in-game advertising. Reach a massive gaming audience with impactful campaigns that engage users where they spend their time - on average, 4.2 hours a day!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoleobonuscode.icu\/2024\/06\/11\/azerion-and-mediamath-team-up-to-revolutionize-in-game-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azerion and MediaMath Team Up to Revolutionize In-Game Advertising\" \/>\n<meta property=\"og:description\" content=\"Move over, Walmart and Amazon! Azerion and MediaMath are joining forces to transform in-game advertising. 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